What is Turquality® ?

Brand reputation is the key to success in the marketing world but under ordinary circumstances, reputations take a long time to build, and they’re not something you can force. However, there are a handful of straightforward ways you can build your brand’s reputation by different tools.

TURQUALITY® Brand Support Programme is one of the most prominent tool among them which aims to create 10 global brands in Turkey within 10 years.

TURQUALITY® is an ambitious project associated with bringing “Turkey” and “Quality” concepts together. The project is initiated by the Turkish Government, Ministry of Economy, Turkish Exporters’ Assembly (TIM), and Istanbul Textile and Apparel Exporters’ Association (ITKIB). The initial legal framework was laid out publicly on January 12th, 2004.

TURQUALITY® is basically an accreditation system, which is designed not only for elevating the beneficiary companies to the level of international benchmarks, but also creating awareness on the internationally accepted values like quality and novelty that are actually carried by these brands.

As a “national brand-building program”, TURQUALITY®’s goal is to facilitate and support the success of Turkish brands on international arena.

To achieve these ambitious goals, TURQUALITY® program will broaden its vision to the wider concept of “quality in brand management” and emphasize its support services component with the inclusion of highly customized strategic coaching and consulting.

To support companies in their brand-building efforts, TURQUALITY® helps them to develop essential capabilities, competences, skills and resources necessary to fulfil such a complex commitment through both group and individual activities.

Objectives of TURQUALITY®

  • Support companies in their brand-building efforts via helping them to develop essential capabilities, competences, skills and resources
  • Undertake PR activities abroad for creating and enhancing awareness on Turkish brands
  • Create awareness on the internationally accepted values like quality and novelty
  • Ease access to the market intelligence in order to help companies brand-positioning
  • Act as an incubator and catalyzer for selected Turkish brands

Discover Your Brand’s Global Power with TURQUALITY® Brand Support Programme !

You can check following images to have an idea about application procedure and support rates.

For more information [email protected]